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Some 2006 Campaign Successes

2006 started with a bang!  Now with over 500 participants the campaign has reached new heights.

A survey done in 2006 shows that 69% of local residents are familiar with the Think Local campaign.  58% of those polled are shopping locally more often and 66% of business participants are thinking local more often too.

The program logo was seen everywhere.  In campaign participants ads, on websites, in newsletters and even mentioned on radio spots.  Again this year, posters and materials where distributed throughout the year increasing the visibility of the logo and keeping the look of the campaign fresh and new.  Campaign ads were printed weekly, monthly and quarterly in the Cascadia Weekly, Entertainment News NW, Adventures NW, and more.

Where the Locals Go Coupon Books reached an even higher level of success with the most sales to date in 2006.  Once again, this was the number one selling title at Village Books with over 200 coupons for the best independent, locally owned businesses around.

Buy Local Week 2006 also experienced it’s most successful week yet with even more local, independent businesses jumping on board, guest editorials in local papers by local business owners and renowned Going Local author Michael Shuman. The week included several fun and innovative events hosted by local businesses including late night shopping with limo rides to and fro.  Balloons and the Think Local prize wheel created an air of excitement and a 2-hour interview on local radio really brought the message home.

Even broader success has been found nationally with several other Think Local campaigns modeled after ours being replicated in cities all across the nation.




Created by michelle
Last modified 2007-07-23 04:19 PM
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