Participation Benefits
Think Local, Buy Local, Be Local Campaign
- Promotion through a category listing in the Spring Guide to Local, Independently Owned Businesses distributed at the Think Local First Ski to Sea booth and through local businesses; Opportunity to participate in the Ski to Sea Think Local First float
- Promotion through a category listing in a Summer Guide to Local, Independently Owned Businesses distributed as inserts in local newspapers, at the Farmer's Market and local businesses
- New posters and marketing materials delivered to your business for the annual 4th of July Independents Week
- New Seasonal marketing materials
- Participate in the 4th Annual Buy Local Week: December 4th-9th. Receive the NEW eye-catching and educational Campaign Poster, buy local stickers for customers and employees, game flyers encouraging customers to choose Local First for the holidays with chances to win local prizes, suggestions and tips for in store activities; A Buy Local Week event at your business will be promoted by the campaign; Register to have the Prize Wheel and/or the new mascot/kid's activities visit your business during Buy Local Week; Be included in the Winter Guide to Local, Independently Owned businesses inserted in our local newspapers... More!
- Your business will also benefit from ongoing campaign promotion and public service announcements in local radio, television, and newspapers, as well as from regular promotion of the logo through events and promotional items.
Additional opportunities:
- Purchase promotional products with the Buy Local logo to use as give-aways and for re-sale, including stickers, pins, bumper stickers, and more to come.
- SC members receive a free coupon advertisement in the Think Local First coupon book ($90 regular price); Non-member participants receive a 50% discount. The most recent Think Local First coupon book sold more than 3000 copies, was the number one best selling book at Village Books, and many participants said it was the most cost effective, targeted advertising they have done.
- Work with the campaign designer and use the campaign artwork. Pay her hourly to customize unique materials for your business using your business name and logo and the Think Local First brand.
- Pay a small maintenance fee to borrow the NEW Campaign Mascot costume or Buy Local Prize Wheel - Have the mascot pass out materials from your business; promote your business as local at an event.
New to the campaign?
All of the benefits listed above are for renewing businesses. Brand new participating businesses pay just $25 more to receive a Business Marketing Kit, (free to Sustainable Connections members), which includes: A Window Poster, a Think Local First Window Decal, a Welcome Letter, a Top Ten Reasons to Think Local First, A Frequently Asked Questions sheet, A Tip Sheet for making the Campaign a success, the logo to use in your own ads, a set of book mark shaped and index card shaped 'thank you cards' for customers - each with a different factoid, a sample newsletter article, and a CD-Rom with monthly marketing materials, each of which features a holiday-inspired creative twist on the logo.